ANZ

I worked on ANZ on and off for a decade. A lot of things changed in that time, including the popularity of NZ's biggest bank, which steadily grew to unprecedented heights. My final contribution to the financial colossus was their latest brand platform, We Do How, which secured the business in NZ when it was lost by the lead network agency in Australia. The platform has since gone on to win a Global Grand Effie, the Grand Effie in New Zealand, and a bronze at the prestigious IPA Effectiveness Awards.

It was also my idea to create a thing for ANZ that told you how healthy your home was, but there's another page for that here