Woodstock media co.
Woodstock likes to play the rebel. Idea here was to take that rebelliousness and apply it to advertising. All drinkers had to do was tell us where we could put the Woodstock logo on their property – and we'd pay them in booze for the media spot.
NB: As you can probably tell from my photoshopping skills, this campaign didn't run, but one very similar for Kiwilager did, about 4 months after this idea was presented. I wholeheartedly believe this to be a complete coincidence. To quote Rick Rubin 'the idea's time had come'.
