A thing that makes
wishes come true
Make a Wish makes once-in-a-lifetime things happen for kids living with critical illness.
They need to raise cash to do this – and for that, they need awareness.
I wondered if we could encourage donations by making something that looked like it could make wishes come true, and selling it.
We'd then have a device that actually did make wishes come true, which by its very nature would create a large amount of awareness.