Probably
the best pie
in the world
Carlsberg wanted to target tradespeople in NZ.
And what better way to a tradie’s heart than through a pie?
After some exhaustive research, we found the best pie maker in Auckland, then made
meat and gravy wrapped in pastry using probably the best beer in the world.
We gave the pies away with a beer at pop up pie shop.
There’s none left.
