Julian & Jules

ANZ


I worked on ANZ on and off for a decade. A lot of things changed in that time, including the popularity of NZ's biggest bank, which steadily grew. My final contribution to the financial colossus was their latest brand platform, We Do How, which secured the business in NZ when it was lost by the lead network agency in Australia.


It was also my idea to create a thing for ANZ that told you how healthy your home was, but there's another page for that here


Kiwisaver billboard, 2012

Credit Cards 2017, director Jonny Kofoed @Assembly

Credit Cards 2018, director Damon Duncan @Assembly

WE DO HOW. ANZ brand platform 2021.

The Deck of How is a step-by-step guide to the money side of life.

Do what each card says, and in 52 weeks you’ll have much greater control over your finances.